The J was created from a dream of a bike that was more open and comfortable than ever before, a bike that would go further than anything we had made before. A magical bike that would inspire people to take up cycling or rediscover the joy of riding a bike.

The vision was to make this bike entirely in France, close to home, using a short supply chain, and reviving skills that had been neglected in France for years. J represents a new day for cycling pleasure and a new approach to designing and manufacturing a bike.

However, turning this dream into reality was not easy. Three years of effort from the team at Moustache and their partners were required. Three years of pushing boundaries. Three years that gave even more meaning to the Moustache adventure! Finally we can reveal the J